Fro-Mo was created to give man's best friend a refreshing treat in the hot summertime. Working closely with the leaders at Fro'Mo, we went down many avenues until we finally settled on the idea of creating something new that paid homage to the past. I developed the brand to be fresh, bold, and something you wouldn't be embarrassed by if your boo asked why you got another case of it. This brand was all about being vibrant and modern but still maintaining the feel of a soda shop from yesteryear.
Collaborators: Bill Lutz